How do I join the Overstock affiliate program?

The simplest and fastest way to join the Overstock affiliate program is to sign up to 37X and generate your own affiliate marketplace within a few minutes. We are pre-approved to run marketplaces through our partner affiliate networks and merchant programs. 37X transparently reports all marketplaces it operates to both affiliate networks and merchants.

How do I create an Overstock affiliate link?

Sign up for 37X and create your first site. Once your site is created, click to manage the site and then navigate to tools > affiliate link generator. Once you are there, copy and paste your desired destination url into the tool and click generate. The 37X system will generate the best possible link for that url that you can share. Alternatively, when you generate a site, the catalog will automatically include affiliate links for products. You can view the product catalog for your site in the product management section and copy links directly from there. We highly recommend that you publish and connect the site to your own custom domain before generating links. You can publish your site to a custom domain via the settings > domains DNS configuration.

How much can I earn on the Overstock affiliate program?

Earnings on the Overstock affiliate program vary based on traffic quality, product category, and region. With 37x, you can earn up to 13.3% commission. Your actual results depend on your niche, audience, marketing strategy and supplier specific program terms.

What are the payout terms for the Overstock affiliate program?

Payout terms vary by merchant and affiliate network. 37x partners with all major affiliate networks and always routes traffic through the link with the best revenue potential. Once the network confirms payment to 37x, we pay you within 30 days. Most networks pay between 14 to 90 days after conversion, so with 37x's payout window added, expect payouts between 44–120 days in total. Some partners also require minimum thresholds before payouts are released.

What is the best commission rate I can get with the Overstock affiliate program?

With 37x, you can earn up to 13.3% commission on Overstock products. We often negotiate higher rates on behalf of our marketplace creators, as we collectively drive significant value to our affiliate merchant partners.

Can I promote Overstock without applying to their affiliate program directly?

Yes. With 37x, you don't need to manually apply to Overstock or manage individual affiliate accounts. We handle the affiliate network integrations, approvals, and reporting; so you can focus on growing your marketplace.

Overstock Affiliate Program

What Makes Overstock's Program Attractive to Marketers

Overstock offers a compelling affiliate program that appeals to marketers for several reasons. High Commission Rates: Affiliates can earn a significant commission on sales generated through their links, making it a financially rewarding option for marketers.

Diverse Product Range: Overstock has a vast selection of products in the Home & Garden category, including Bed & Bath and Home Furnishings. This variety allows affiliates to cater to different audience preferences, enhancing their chances of conversions.

Additionally, Overstock's reputation as a discount retailer attracts budget-conscious consumers, which can lead to higher traffic and sales for affiliates. By promoting Overstock products, marketers can tap into a market that is always in demand.

Overstock and Best Practices for Success

To maximize success with the Overstock affiliate program, here are several best practices to consider:

Niche Focus: Identify a specific niche within the home and garden space. This helps in creating targeted content that resonates with your audience.
Quality Content Creation: High-quality content, such as product reviews, how-to guides, and comparison articles, can enhance engagement and drive traffic. Use visuals and detailed descriptions to attract potential buyers.
SEO Optimization: Implement SEO strategies to improve visibility in search engines. Using keywords related to Overstock products in your content will help attract organic traffic.

Engaging Social Media Strategies

Leverage social media platforms to promote Overstock products. Create engaging posts that showcase products in use, share promotions, and drive traffic to your affiliate links.

Overstock Program Mechanics and Structure

Understanding the mechanics of the Overstock affiliate program can provide insights into how to effectively earn commissions. Here are some key components:

Affiliate Sign-Up: Joining the program is straightforward. Marketers can sign up on Overstock's affiliate platform, where they will receive a unique affiliate link and access to marketing materials.
Tracking and Reporting: The program utilizes tracking tools to monitor sales generated through affiliate links. Affiliates can access real-time reporting to assess their performance and optimize their strategies.
Promotional Support: Overstock often provides affiliates with banners, text links, and special promotions to help drive sales. Taking advantage of these resources can significantly enhance marketing efforts.

Strengths and Potential Challenges

Like any affiliate program, Overstock has its strengths and challenges:

Strengths:

Wide Product Selection: This variety allows for broader targeting and the ability to cater to multiple customer needs.
Established Brand Trust: Overstock is a recognized name, which can facilitate easier conversions as customers are more likely to trust well-known brands.

Potential Challenges:

Market Saturation: With many affiliates promoting Overstock, standing out can be a challenge. Developing a unique angle or niche focus is essential.
Seasonal Sales Fluctuations: Sales may fluctuate based on seasons and trends, which can affect affiliate earnings. Affiliates need to plan their strategies around these cycles.

Standing Against the Competition

Overstock competes with various other online retailers in the home goods space. To effectively position yourself as an affiliate, consider these strategies:

Highlight Unique Selling Points: Focus on what makes Overstock distinct, such as their commitment to offering discounts and a diverse product range. Creating content that emphasizes these aspects can attract more visitors.
Utilize Comparison Tools: Many consumers compare prices before making a purchase. Providing detailed comparisons between Overstock and other retailers can help guide potential customers toward making a purchase through your affiliate link.

Building Trust and Credibility

Establishing trust is crucial. Consider writing blog posts or creating videos that showcase product quality and customer experiences. This can foster trust in your audience, leading to higher conversion rates.

Overstock Marketing Tactics That Convert

To drive sales effectively, implement these marketing tactics:

Email Marketing: Build a mailing list and send regular newsletters featuring Overstock products, special sales, and exclusive offers. This keeps your audience engaged and encourages repeat visits to your affiliate links.
Influencer Partnerships: Collaborate with influencers in the home and lifestyle niche. Their established audiences can provide significant traffic and credibility to your promotions.
Seasonal Promotions: Take advantage of seasonal trends. Create campaigns around holidays or events that are relevant to home goods, such as back-to-school or spring cleaning.

Start Building Your Overstock Affiliate Empire

Entering the Overstock affiliate landscape is an exciting opportunity. Here's how to get started:

Sign Up: Register for the Overstock affiliate program on their website to gain access to your affiliate link.
Choose Your Niche: Determine which specific areas of Overstock's offerings you want to focus on, such as furniture, decor, or bedding.
Create Your Marketplace: Utilizing platforms like 37X can help you build a tailored marketplace featuring Overstock products. This platform simplifies the creation of an affiliate site, allowing you to focus on content and marketing.
Develop Content: Start producing high-quality content that showcases Overstock products, using SEO techniques to draw in traffic.
Promote and Optimize: Regularly promote your marketplace through social media, email newsletters, and other marketing channels while continuously optimizing your strategies based on performance metrics.

Conclusion

Using 37X for your affiliate marketing efforts simplifies the entire process of creating a strong marketplace featuring Overstock products. Users can trust that 37X will automatically generate marketplaces and manage all relationships with the affiliate network and program. This means there's no need to manually set up affiliate links or deal with partnership management.

By focusing on curating a great shopping experience and driving traffic to your marketplace, you can maximize your earning potential without getting bogged down in technical details. With 37X handling the backend operations, you can dedicate your energy to engaging your audience and showcasing the vast array of products Overstock has to offer.

Overstock Affiliate Program

Affiliate Program Details

Performance Metrics

Additional Websites

Social Media

Additional Resources

Contact Information

Calculate Your Overstock Earnings